S. Craig Watkins studies young people’s social and digital media behaviors. He is a Professor at the University of Texas, Austin and the author of three books, including The Young and the Digital: What Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future and Hip Hop Matters: Politics, Pop Culture, and the Struggle for the Soul of a Movement. Watkins is a member of the MacArthur Foundation’s Connected Learning Research Network, where he continues his research about young people and dynamic innovation ecologies. He lives in Austin, TX.