Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution

Product Code: 6534
ISBN: 9781603587273
Format: Paperback
Publisher: Chelsea Green
Published Date: 11/18/2016
Availability:In stock
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Price: $18.00

Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy.

It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings—in an effort to put Bernie Sanders’s insurgent campaign over the top.

Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.

Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations—and points the way forward to a future where political revolution is truly possible.


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Contents

Preface: Becky
Preface: Zack
Why Big Organizing

The Rules
1. You Won’t Get a Revolution If You Don’t Ask For One
2. The Revolution Will Not Be Handed to You on a Silver Platter
3. The Revolution Will Not Be Staffed
4. Fighting Racism Must Be at the Core of the Message to Everyone
5. Get on the Phone!
6. The Work Is Distributed. The Plan Is Centralized
7. The Revolution Will Be Funded- by Small Donations
8. Barnstorm!
9. Fight the Tyranny of the Annoying
10. Give Away Your Passwords
11. Don’t Let the Perfect Be the Enemy of the Big
12. Learn the BASICS OF Good Management
13. If There Are No Nurses, I Don’t Want to Be Part of Your Revolution
14. Grow Complexity by Solving Problems as They Arise
15. Only Hire Staff Who Embrace the Rule “The Revolution Will Not Be Staffed”
16. Best Practices Become Worst Practices
17. The Revolution Is Not Just Bottom Up; It’s Peer to Peer
18. Repeat “Rinse and Repeat”
19. There’s No Such Thing as a Single-Issue Revolution
20. Get Ready for the Counterrevolution (to Include Your Friends)
21. Put Consumer Software at the Center
22. People New to Politics Make the Best Revolutionaries

This Is How We Win
Acknowledgments
Timeline

"Bernie Sanders’s presidential run was a spectacular wake-up call, revealing the huge number of Americans willing to fight for radical change. That includes a great many who didn’t sign up for the political revolution this time around, which is good news: Our movements can learn how to go even bigger and broader. We can win—but only if we continue to develop the kinds of tactics, tools, and vision laid out in this vitally important book, perhaps the first to explore how to organize at the true scale of the crises we face.”--Naomi Klein, author of This Changes Everything and The Shock Doctrine

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