Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable
Product Code: 6769
ISBN: 9780807056288
Format: Hardback
Publisher: Beacon Press
Published Date: 10/09/2018
Pages: 219
Availability:In stock
N/A
Price: $26.95
In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to thrive. Renowned business leader and visionary Carol Fulp explores staffing trends in the US and provides a blueprint for what businesses must do to maintain their competitiveness and customer base, including hiring in new ways, aligning managers around diversity, providing new kinds of leadership development, and engaging employees to embrace differences. Using detailed case histories of corporate cultures such as the NFL, Eastern Bank, John Hancock, Hallmark Health, and PepsiCo, as well as her own experiences in the workplace and in advising companies on diversity practice, Fulp demonstrates how people of different races and ethnicities represent an essential asset to contemporary companies and organizations.
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Foreword by Deval Patrick
Introduction

CHAPTER 1
From “Nice to Have” to “Do or Die”

CHAPTER 2
Recruiting Like Rooney

CHAPTER 3
Building a Better Board—and a Larger, More Vibrant Organization

CHAPTER 4
Connecting with Community at John Hancock

CHAPTER 5
Marketing Outside the Box

CHAPTER 6
Innovating a More Colorful Company

CHAPTER 7
Supplying for Success

CHAPTER 8
A New Age of Business Ethics

Epilogue
Acknowledgments
Notes
Index
About the Author
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