The fascinating, forgotten story of the 1970s attempt to build a city dedicated to racial equality in the heart of “Klan Country”

Product Code: 8857
ISBN: 9781627798624
Format: Paperback / softback
Publisher: Metropolitan Books
Pages: 448
Published Date: 02/01/2022
Availability:In stock
Price: $19.99

A New York Times Book Review Editors’ Choice

In 1969, with America’s cities in turmoil and racial tensions high, civil rights leader Floyd McKissick announced an audacious plan: he would build a new city in rural North Carolina, open to all but intended primarily to benefit Black people. Named Soul City, the community secured funding from the Nixon administration, planning help from Harvard and the University of North Carolina, and endorsements from the New York Times and the Today show. Before long, the brand-new settlement – built on a former slave plantation – had roads, houses, a health care center, and an industrial plant. By the year 2000, projections said, Soul City would have fifty thousand residents.

But the utopian vision was not to be. The race-baiting Jesse Helms, newly elected as senator from North Carolina, swore to stop government spending on the project. Meanwhile, the liberal Raleigh News & Observer mistakenly claimed fraud and corruption in the construction effort. Battered from the left and the right, Soul City was shut down after just a decade. Today, it is a ghost town – and its industrial plant, erected to promote Black economic freedom, has been converted into a prison.

In a gripping, poignant narrative, acclaimed author Thomas Healy resurrects this forgotten saga of race, capitalism, and the struggle for equality. Was it an impossible dream from the beginning? Or a brilliant idea thwarted by prejudice and ignorance? And how might America be different today if Soul City had been allowed to succeed?

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Prologue: “Comes the Colored Hour”

Part I
1. “Black Boy in a White Land”
2. Scrambled Egg
3. “Look Out, Whitey!”
4. Dreams into Reality

Part II
5. Klan Country
6. “Integration Blackwards”
7. Green Power
8. A Fresh Start
9. “The Salad Pickers”
10. Naming Rights
11. “Theory of the Sugar Tit”

Part III
12. Black Elephants
13. Present at the Creation
14. Cream of the Crop
15. Blindsided
16. The Battle of Soul City

Part IV
17. Good Place to Live
18. Pride or Prejudice
19. Maseratis and Microwaves
20. “Sorrow’s Kitchen”

Epilogue: Mixed Blessings

“The Soul City project was a fascinating one, and Healy does a wonderful job explaining how and why it ultimately failed. The book is meticulously researched, and Healy expertly provides ample context; he paints an excellent, and accurate, picture of America in the 1970s, a country still in denial about the racism that was poisoning the nation to its core. He also manages to craft a deft, readable narrative out of the ups and downs of the project.” - NPR

“One of the greatest least-told stories in American history... Healy does an excellent job recounting the details.” - The New York Times Book Review

“The tale of Soul City stands as a powerful – particular, vivid, and easily grasped – rebuke to narratives that deny the effects of structural racism.... Healy’s passionate and humane account restores Soul City to its place in histories of civil rights and urban renewal alike.” - The New Republic

“A must-read... Paints a haunting picture of a broken dream and the loss of what might have been.” - The Atlanta Journal-Constitution

“Succeeds admirably... An engrossing and often heartbreaking look at a singular attempt to achieve some measure of racial equality in the US.” - Kirkus Reviews, starred review

“An absorbing account of a visionary project... Healy engages with issues of race and segregation and provides insightful analysis of the project’s successes and failures.” - Library Journal, starred review

“A meticulously researched and engagingly written history of Soul City, Floyd McKissick’s utopian 1970s vision for a new city providing Black economic empowerment. In tracing its demise, Thomas Healy brilliantly unpacks the attacks on the town by North Carolina’s politicians and the press. As well as providing a detailed exploration of the power of institutional racism, Healy also celebrates the courage of the Soul City residents, ‘pursuing their dream and refusing to accept falling short as a sign of failure.’” - Henry Louis Gates Jr., author of Stony the Road and host of Finding Your Roots

“Thomas Healy tells a gripping, revealing, and ultimately tragic story of Black dreams of freedom derailed by false promises of capitalism and conservative white allies. One need not share Floyd McKissick’s faith that a Black utopia could be underwritten by corporate power to feel his pain, as the dream of Soul City - and all the hope it represented - unravels before his eyes.” - Michelle Alexander, author of The New Jim Crow

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